How Does A Responsive Web Design Benefit A Business?

February 14, 2019

web design

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Responsive website is nothing but a website that effectively adapts to the size of its visitors’ viewport. The main motto of this kind of website is to render content differently based on the screen size or the device to ensure that the visitors have the best experience irrespective of how they access the site. The best benefit of a responsive web design is it helps the site load fast sans any sort of distortions and thus the users can easily view the content without manually resizing the page. Let’s explore the other important benefits of a responsive website design Horley.

  • Increased Mobile Traffic

More than 50 percent web traffic to the leading websites comes from mobile devices. So it’s required for the companies to design their sites accordingly so the webpages can perfectly render on the small screens without any distortion or below-quality site layout. Though some businesses still develop separate versions of their site for the mobile users, with responsive web design it is not needed. It provides versatility at an affordable cost.

  • Low Maintenance Cost

Having a different version for mobile users need extra testing and support. On the other hand, the process of developing responsive website entails standard testing methodology for optimal layout on any screen. Having different versions for desktop and mobile also needs two different content strategies, two design teams and two administrative interfaces. But with the ‘one size fits all’ approach of responsive web design Horley , there is fewer headaches for the developers as well as owners and visitors. This unique approach also makes them less expensive to be built and maintained. Spending less time towards maintenance also frees up significant amount of time that can be spent on more essential things such as content creation and digital marketing.

  • Quick Development At Low Cost

It takes much less time to build a responsive website than making a separate mobile application along with a standard desktop version. And as you know time is money, responsive websites automatically cost less than its alternatives. Even if the initial cost of developing a responsive website is higher than building two separate versions of a single website, it’ll let the businesses save money in the long run on maintenance cost, configuration cost and lots more.

  • Faster To Load The Pages

Mobile users usually have very short attention spans. They usually leave the page that takes more than 3 seconds to load. If a website is not properly optimised for tablets and smartphones, it will take even longer to load and navigate. And that often makes the users frustrated and they abandon the page. But with a responsive web design, it won’t happen. Such websites are built using latest technology like responsive image display and caching for betterment of the webpage’s loading pace.

  • Better SEO

Responsive web design is extremely important for search engine optimization or SEO. It is even sometimes more important than the content. Better bounce rate and stronger backlinks ensure higher search ranking. At the same time, it has an additional SEO benefit for the mobile optimized websites. Having a responsive website instead of two separate mobile and desktop versions can avoid any issues with duplicate content that can badly affect the ranking of a website on Google.