How Can a Responsive Web Design Benefit a Business?

February 14, 2019

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One of the best benefits of the responsive web design is that it aids in the fast site load leading the users to easily view the website without manually resizing the pages.

Check out some of the other important benefits of responsive website design!!

Most of the leading web design companies in India have observed the following advantages of the responsive website design in business –

Enhanced Mobile traffic – There are more than 50% of the web traffic which comes from mobile devices and therefore, it is essential for the organizations to design their sites accordingly so that the web pages can perfectly render on the tiny screens without any quality issue or distortion. Though there are some businesses that still develop separate versions for their website for the mobile users, however, with the website design, it is not needed. Web design, thus, provides versatility at an affordable cost.

Less Maintenance cost – If there is a different version for the mobile users, it requires extra testing and support. There are always different content strategies for having different versions of the website.There will be two administrative interfaces and two web design teams. But when you have one design that fits all the needs, there will no extra costs. This distinct approach makes the strategy less expensive and makes it better for building and maintaining the website. The one size approach fits it all.

Quick Development at fewer prices – The best part is that it takes lesser time to build a website design than making separate mobile applications for the standard desktop version. Since time is the real money, the websites automatically cost less than the alternatives. The initial cost of developing a website might be higher than building two separate versions of the single website, but it is definitely a great advantage in the long run.

A quick view of the pages – The mobile users have short attention spans and they usually leave the page that takes more than 3 seconds approx to load the pages. If the website is not optimized properly for the smartphones and tablets, it will take longer to navigate. This makes the users frustrated and they abandon the pages. With website design, it won’t happen. The website designs are built with the latest technology like the responsive image display and the speedy loading space.

Better ranking with SEO – The search engine optimization boosts up with the help of the web design. It is also more important for the content. There are better bounce rates and stronger backlinks that ensure high search ranking. Also, it has additional SEO benefits for the mobile-optimized websites.

Top 10 Cutting Edge Web Design Trends for 2019

February 14, 2019

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Since we are living in an era where smartphones have become an integral part of our lives, the year 2019 will give us the liberty to utilize features like we haven’t heard or done with computer systems. Designing a webpage is crucial and it is important to observe the modifications and understand the cutting-edge tendencies. Mentioned below are few emerging trends in website design that will be huge in 2019

1. Evolved Chatbots – owing to the advancements in machine learning and AI, chatbots will be more efficient, and intelligent. It will show up more on the webpage and will have a higher level of customization as compared to past iterations. It is expected to have bright colors in order to make it more inviting and friendly mascots for a personable face.

2. Natural, organic shapes – the natural shapes and smooth lines will gradually replace the systematic grids. In the year 2019, the trends will impart a feeling of comfort and accessibility. The organic shapes will not just set the page elements apart from the rest, but will also provide depth. The aim is to make the webpage more alive and human by incorporating illusion of movement.

3. Micro-interactions – when you take a small action on an app or a website, it results into a specific response; this is what is a micro-interaction. Like the red icon reflecting the message count of Facebook is micro-interaction. These have been around for a while, but in the year 2019 web pages will feature more. Micro-interactions surprise the user, the event created is human and inviting. The micro-interactions transmit information to the users subtly regarding their usage and actions and impart a smarter feel to the webpage.

4. Minimalism – it looks classic and timeless with little content and elements on the website. The rightly designed website will show the user what he/she has been looking for in a hassle free way. In the year 2019, fade -in effects and animations will make the scrolling more meaningful and will also give web pages more space for content. There will be more of white space and less of distracting elements.

5. More video content – video content diversifies the page and also caters to those audiences who do not have enough time to scan through. Talking about Google, in the mixed search page results, the video content is featured above the standard web pages. Therefore, the websites now prioritizes video production so as to offer content efficiently and easily searchable.

6. Thumb-friendly navigation – the mobile phones have taken over the desktop, so the overall design is now more thumb-friendly.

7. Black and white palettes – color unifies brand, cultivates a mood and also guides users. But in 2019, we will see more black-and-white web designs, making statements where the shapes and textures will appear clearer. Black and white color offer a striking look and by adding an accent of color, it will look more interesting.

8. Glitch art – this is one form of retro design, making its comeback in the year 2019. Glitch art imparts a feeling of confusion and the unintentionally striking image gives the website a psychedelic look.

9. Serifs on the screen – there is this conventional rule that sans serifs are meant for screen and serifs are meant for print. But in the year2019, the decorative, perfect for emphasis serif will give conventional a bit of shock. We will see more of bold serifs in the headers and callouts this year.

10. Diversity – this year, websites will bring together people from different parts of the world, ages, cultures, gender identities and abilities together. There will be a reflection of all in the content rather than just photos of the models.

The Process of Website Designing And Development


The process of Website designing and development

It involves a good understanding of you, your business goals and dreams, and how the web can be used to help you achieve those goals.

It is important that your web designer starts by asking a lot of questions to help them understand your business and your needs on a website. Low cost web designers in hyderabad

Some things to consider are:

Goal

What is the purpose of the site? Do you want to provide information, promote a service and sell a product…?

• Goals

What do you hope to accomplish by creating this website? Two of the most common goals are to make money or share information.

• Target audience

Is there a specific group of people who will help you achieve your goals? It’s helpful to imagine the “ideal” person you want to visit on your website. Consider their age, gender, or interests – this will help determine the best design style for your site.

• Content

What kind of information will the target audience search for on your site? Are they looking for specific information, a particular product or service, an online order …?

Planning:

Define the target audience, purpose, objectives and policies for the development and use of information. The site map is a list of all the main topics of the site, as well as sub-topics, if any. This serves as a guide to site content and is essential for developing a consistent and easy-to-understand navigation system. Web Designers in Hyderabad

Design

Separate information into pieces the size of a page; connect the pages along the user channels and the users’ thinking; provide information, context and navigation cues; create a consistent appearance. The target audience is one of the key factors taken into account. For example, a site for teenagers will be very different from a site for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to reinforce your company’s identity on the website.

Development

Create an extensible directory and a file structure; use HTML tools when useful use models for consistent appearance and consistency; check the implementation in different browsers. web designers in warangal

This is usually done by first developing the home page, followed by a “shell” for the inner pages. The shell serves as a template for your site’s content pages because it contains the main navigation structure of the website. Once the shell is created, your designer will take your content and distribute it across the site, in the appropriate areas.

Test and Delivery

A good web designer is one who is familiar with the current standards of website design and development. The basic technologies currently used are HTML and CSS (Cascading Style Sheets). As part of the testing, your designer must verify that all the code written for your website is validated. A valid code means that your site complies with the applicable Web development standards. This is useful when looking for issues such as browser compatibility, as mentioned above. Low Cost Web designing Companies in hyderabad

Interview

Work tirelessly and creatively to improve to meet the needs of users; Use test, evaluation, and discussion groups to edit and modify web content as user needs change.

A website managed by a CMS allows you to edit the content areas of the website yourself. You have access to a main administrative area where you can use an online text editor (similar to a mini-version of Microsoft Word). You’ll be able to edit existing content that way, or, if you’re feeling more adventurous, you can even add new pages and content yourself. The possibilities are limitless!

This is where your web designer’s help comes in again because she can take care of the maintenance of the website for you – one less thing to do is always a good thing in these busy times! best web designers in warangal

Other maintenance type elements include regular site backups, Word Press upgrades, installation of additional plug-ins, etc.

A Successful Roadmap to a Creative Logo Design

February 14, 2019

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The Brief

Almost all designers agree with that the initial amassing of information from the client, constitutes the most important step, either via a questionnaire or an in person interview. This is the point that you must establish your design brief.

Research

After working on the design brief, getting to distinguish your clients’ businesses is the second crucial step in making your logo successful. Research embraces general reading on the niche itself, sometimes on its competitors, and on its history. If budgets allow, you can also go for external research as well.

Visual Research

This research is not really about the client’s business, but into the actual style of logo that you are going to craft. This is the point at which we seek out a style, a look, an approach or attitude, generally to attain a style or period that we are unacquainted with, or to freshen up ourselves with what is trendy, new or successful. Like you can look for the logo designs of similar businesses and review them critically. This is where you hunt for the custom logo design inspiration.

Note: Some designers actually avoid using the visual research, preferring to make use of their own mental source book, although others say that doing so, can be confining your design ideas.

Sketching & conceptualizing

Creating the logo design concept(s) is the point where creativity comes into play, here the designer must create the design by keeping the design brief and research conducted in mind. Some designers apply a napkin to sketch, some do designing on a sketchbook and some use their computers as paper, it depends on personal choice, however creating draft on a computer first up is inadvisable.

When conceptualizing, some designers are usually anxious about the image and graphic style of a piece while others attempt to convey deep meaning or certain sorts of visual puzzle. These logo designs have a bigger impact on viewer’s mind and when a designer crafts one, they know it instantly. It will be unique and add a dimension to the whole identity and to the experience.

Positioning

This is the point where designers opt how to work. They either position themselves like freelancers and take orders consistent with their client’s wishes or they position themselves as a business and create a long term relationship between clients and themselves. Designers need to choose how they like to work and how to find a happy medium.

Hire a Professional Web Design Agency

February 14, 2019

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To be the best, sometimes you need the best. Nowhere is that more true than in our fast- moving digital-first environment, where hiring a competent web design agency can make all the difference.

In our highly-competitive, tech-focused world, achieving online business success can be challenging. Having a quality digital presence for your business is a vital component to help you achieve your goals, whatever they may be.

A well-designed and thoughtfully developed website is crucial to the success of any business. A unique professional website will help your business or brand to not only attract more visitors, but to effectively convert them into customers. So, it is vital to have a custom website design that stands apart from the competition.

Good web designers and developers help businesses by providing with virtual representations of their brands that speak to the core of who they are. But not only does a professional web development agency create websites; it is equipped to handle all the technical aspects of managing and running the sites on an ongoing basis.

By hiring an exceptional web design services provider you can ensure that your company or brand has a unique identity in the online marketplace that offers your customers a user experience they will both remember and appreciate.

There are other reasons, a high-quality website is now a must have:

  • To Reach Your Target Audience – When doing business online, having a well-designed and user-friendly website is vital to regularly reach your target customers.
  • To Reach Customers Around the Clock – Having a functional and beautiful business website will allow you to reach your customers and prospects 24 hours a day, 7 days a week.
  • To Build Brand Awareness – Increasing brand awareness is one of the most important ways to promote your business on the web, and having a quality website works 24/7 toward that goal.
  • To Better Compete – To get a leg up on your rivals in a highly competitive marketplace, a well-designed website filled with quality content is vital.

For these reasons and many more, it’s important to hire the best possible web design and development agency to put you on track to online business success.

If you are looking for a trusted and experienced provider of web design and development solutions, then look no further than Dotlogics, an award-winning web design agency with a reputation for excellence.

Dotlogics has a multidisciplinary team of web strategists with many years of experience who use the latest, cutting-edge technology to help its clients reach their business goals. So, no matter what your industry, if you want to give your brand or business a competitive advantage online, contact Dotlogics today for a no-obligation consultation on your web design project.

Website Design Trends in 2018

February 11, 2019

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Envision a scenario: a client asks what they need to do in order to improve their natural rankings. After a diligent tech audit, market analysis, and a conversion funnel inspection, you have to deliver some Difficult recommendations:

“You have to redesign your site design,” or

“You have to migrate your site altogether,” or even

“You’ve got to rethink your business model because now you aren’t supplying any significant value.”

Website design is gaining more importance after value-proposition has come to be the major contributor to company growth and earnings. Once can increase the value of their site by inculcating the most recent design trends of 2018 on their website.
Following are the newest trends to follow.

3D cartoon

Another way of turning your website into another world with realistic components in a constant movement. 3D animation captures the attention and creates increase the time on the website.

Once such great interactive effect is particle.js. The script is available free of charge, one such great implementation of the exact same can be seen at Kupanzone.

Pictures of the highest quality will no longer surprise anyone. However, living photos would surely do that. Think of an interactive site design and include a little bit of magic to your site by making some elements on your website move.

When you are attempting to communicate complex information in a visual format, then a static picture often just will not do. After all, complexity will unfold more than a still picture of a UI only tells you what is in it, not the best way to use it.

Input the element.

Designers and content specialists will need to be conscious of the enormously different motivations of a website’s different goal personas, and direct each accordingly.

Once fascinating story told by your website can raise people’s involvement. In 2018,

You’ll also notice the emergence of”flashing” or”vibrating” colors in several websites UIs. While these color combinations produce incredibly striking consequences — such as ghostly afterimages that seem to linger in your eye as you scroll on — it is a good thing about adding context in the story.

Virtual Reality video

The future is nearer than you think. It begins now with VR video. Content that reveals your products and services at the most helpful lighting will get you engaged clients.

Mood for port

When the website design understands you, expects your disposition, and understands what you need: how cool is that? Make your site change its colors as though it could read people’s mind. Sounds hard but is completely doable.

Expressive typography

2018 demands your typography to be the saying of your message. Your kind reflects whatever you want, from wanderlust to catering. Simply pick the components right and combine them with your design language

Back in the bad old times of non-retina screens and poor font support, sticking to sans-serif fonts from your web interfaces made a lot of sense. But as both displays and font rendering technologies — and of course, customized font service — become more powerful, we are beginning to see more and more elaborate typefaces taking center stage. Or at least, much more notable supporting roles.

UX composing

Before anything else, ask a very simple but crucial question: What’s the objective of your website? Hint: It is not sufficient to develop a new site or redesign because everybody else is doing it. You have to recognize the goals your site will accomplish.

If brevity is the soul of wit, UX composing is the soul of your internet growth in 2018. With UX composing, you can boost your revenue and save lots of lots of space on the web page.

Stick to these simple fundamentals of purpose-driven layout for your company website and users will be driven down a purposeful journey that’s so easy, they won’t even realize they have reached the intended destination. Whether that means converting them into a sales lead via a downloaded piece of content on your site, or as simple as getting a name that they remember for future business associations, know your end target allow it to guide everything you do.

How to Define Your Brand Identity With 5 Simple Questions

February 11, 2019

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Why the wrong brand identity can mislead clients about your business and cost you valuable leads.

A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.

But the right part is what is so complicated.

A solid brand identity serves your business by showing off your core values without needing much assistance and it should be the centerpiece for all your marketing efforts.

If you’ve already had your brand established but it’s dated or for some other reason doesn’t accurately convey what you are all about, then this process can be a little more of a struggle but equally rewarding.

Looking for help targeting your ideal clients? Read our article: How to target your ideal clients with digital newsletters!

It doesn’t have to be a negative experience at all and if you ask the right questions, the answers and the brand identity will come naturally.

Before you start any branding or rebranding try asking these 5 questions so you know you’re on the right track.

1. What do you like about your business?

This is such a simple question and it might not even be easy to answer. The answer you give can really show you a lot about what your business interests are and why you are in business in the first place.

Do you enjoy the product yourself and want others to share in what you’ve made or discovered? Or are you a public speaker who loves being on stage educating others?

By asking yourself what you like about your work you’ll see what others could like about it. Plus, the more you fully understand why you are in business and what you love about it, the more others will pick up on that energy.

This is key to defining your business’s brand properly.

2. What brands do you like?

While a foreign industry to yours may not seem like a good guide for your brand, it can show what appeals to you and how you’d like to be seen.

Select a few brands you’ve been loyal to and analyze what drew you towards them. Are they very trustworthy and business focused or are they boisterous and community focused?

Everything from their logo to their tag line to the content on their website and social channels can be evaluated.

You don’t need to copy them at all but assess the intentions behind their identity and why that same approach might be suitable for you and your business.

3. What do your competitors look like?

Your competition has likely already done some soul searching themselves before they committed to their branding. Look at how they sought to define a unique brand voice that makes them stand out from everyone else.

If there are consistencies between competitors, understand that the similarities exist for good reason. You should possibly adopt some elements of those consistent variables into your own brand.

4. What are some ‘pain points’ for your clients?

We’ve talked about pain points in a previous post about differentiating your brand USP. These are areas where your ideal client struggles.

These can be industry-wide faults or simply something nobody has put the effort into addressing.

If potential leads encounter the same barrier over and over and you can offer them a solution that avoids all the headaches, it should be at the forefront of your business’s identity.

5. Why you?

Aside from being an option that is less frustrating or has a more positive outlook, what do you do that is so different?

This can come down to something as small as your service guarantee or as broad as your pricing. Maybe you deliver more consistent results? It’s different than what you like about yourself.

This question is really about what your ideal clients like about you. These can be very different answers but no less important to defining your brand.

A brand that isn’t appropriate to your business and your goals will work against you so make sure you ask yourself these 5 questions before you start settling on anything.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.