Envision a scenario: a client asks what they need to do in order to improve their natural rankings. After a diligent tech audit, market analysis, and a conversion funnel inspection, you have to deliver some Difficult recommendations:
“You have to redesign your site design,” or
“You have to migrate your site altogether,” or even
“You’ve got to rethink your business model because now you aren’t supplying any significant value.”
design is gaining more importance after value-proposition has come to
be the major contributor to company growth and earnings. Once can
increase the value of their site by inculcating the most recent design
trends of 2018 on their website.
Following are the newest trends to follow.
Another way of turning your website into another world with realistic components in a constant movement. 3D animation captures the attention and creates increase the time on the website.
Once such great interactive effect is particle.js. The script is available free of charge, one such great implementation of the exact same can be seen at Kupanzone.
Pictures of the highest quality will no longer surprise anyone. However, living photos would surely do that. Think of an interactive site design and include a little bit of magic to your site by making some elements on your website move.
When you are attempting to communicate complex information in a visual format, then a static picture often just will not do. After all, complexity will unfold more than a still picture of a UI only tells you what is in it, not the best way to use it.
Input the element.
Designers and content specialists will need to be conscious of the enormously different motivations of a website’s different goal personas, and direct each accordingly.
Once fascinating story told by your website can raise people’s involvement. In 2018,
You’ll also notice the emergence of”flashing” or”vibrating” colors in several websites UIs. While these color combinations produce incredibly striking consequences — such as ghostly afterimages that seem to linger in your eye as you scroll on — it is a good thing about adding context in the story.
Virtual Reality video
The future is nearer than you think. It begins now with VR video. Content that reveals your products and services at the most helpful lighting will get you engaged clients.
Mood for port
When the website design understands you, expects your disposition, and understands what you need: how cool is that? Make your site change its colors as though it could read people’s mind. Sounds hard but is completely doable.
2018 demands your typography to be the saying of your message. Your kind reflects whatever you want, from wanderlust to catering. Simply pick the components right and combine them with your design language
Back in the bad old times of non-retina screens and poor font support, sticking to sans-serif fonts from your web interfaces made a lot of sense. But as both displays and font rendering technologies — and of course, customized font service — become more powerful, we are beginning to see more and more elaborate typefaces taking center stage. Or at least, much more notable supporting roles.
Before anything else, ask a very simple but crucial question: What’s the objective of your website? Hint: It is not sufficient to develop a new site or redesign because everybody else is doing it. You have to recognize the goals your site will accomplish.
If brevity is the soul of wit, UX composing is the soul of your internet growth in 2018. With UX composing, you can boost your revenue and save lots of lots of space on the web page.
Stick to these simple fundamentals of purpose-driven layout for your company website and users will be driven down a purposeful journey that’s so easy, they won’t even realize they have reached the intended destination. Whether that means converting them into a sales lead via a downloaded piece of content on your site, or as simple as getting a name that they remember for future business associations, know your end target allow it to guide everything you do.
Why the wrong brand identity can mislead clients about your business and cost you valuable leads.
A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.
But the right part is what is so complicated.
A solid brand identity serves your business by showing off your core values without needing much assistance and it should be the centerpiece for all your marketing efforts.
If you’ve already had your brand established but it’s dated or for some other reason doesn’t accurately convey what you are all about, then this process can be a little more of a struggle but equally rewarding.
Looking for help targeting your ideal clients? Read our article: How to target your ideal clients with digital newsletters!
It doesn’t have to be a negative experience at all and if you ask the right questions, the answers and the brand identity will come naturally.
Before you start any branding or rebranding try asking these 5 questions so you know you’re on the right track.
1. What do you like about your business?
This is such a simple question and it might not even be easy to answer. The answer you give can really show you a lot about what your business interests are and why you are in business in the first place.
Do you enjoy the product yourself and want others to share in what you’ve made or discovered? Or are you a public speaker who loves being on stage educating others?
By asking yourself what you like about your work you’ll see what others could like about it. Plus, the more you fully understand why you are in business and what you love about it, the more others will pick up on that energy.
This is key to defining your business’s brand properly.
2. What brands do you like?
While a foreign industry to yours may not seem like a good guide for your brand, it can show what appeals to you and how you’d like to be seen.
Select a few brands you’ve been loyal to and analyze what drew you towards them. Are they very trustworthy and business focused or are they boisterous and community focused?
Everything from their logo to their tag line to the content on their website and social channels can be evaluated.
You don’t need to copy them at all but assess the intentions behind their identity and why that same approach might be suitable for you and your business.
3. What do your competitors look like?
Your competition has likely already done some soul searching themselves before they committed to their branding. Look at how they sought to define a unique brand voice that makes them stand out from everyone else.
If there are consistencies between competitors, understand that the similarities exist for good reason. You should possibly adopt some elements of those consistent variables into your own brand.
4. What are some ‘pain points’ for your clients?
We’ve talked about pain points in a previous post about differentiating your brand USP. These are areas where your ideal client struggles.
These can be industry-wide faults or simply something nobody has put the effort into addressing.
If potential leads encounter the same barrier over and over and you can offer them a solution that avoids all the headaches, it should be at the forefront of your business’s identity.
5. Why you?
Aside from being an option that is less frustrating or has a more positive outlook, what do you do that is so different?
This can come down to something as small as your service guarantee or as broad as your pricing. Maybe you deliver more consistent results? It’s different than what you like about yourself.
This question is really about what your ideal clients like about you. These can be very different answers but no less important to defining your brand.
A brand that isn’t appropriate to your business and your goals will work against you so make sure you ask yourself these 5 questions before you start settling on anything.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.