The World Made Smaller By Social Networks
It is the dawn of a new era – the ear of social networking sites. It was the first and only of its time, Friendster brought friends and friends of friends together in 2002 by letting you post photos and texts on your wall where friends could see, and send private messages as well. It was a success story short-lived as users left the site due to the lack of novel features. Then MySpace – the medieval version of Spotify – entered the picture with its enticing integration of a music player where aspiring artists could post their music and users could create profiles to listen to countless songs.
But amongst all the rising social networking sites, there was one most legendary – Facebook. As many people have been made wary of through its movie adaptation entitled ‘The Social Network’, it was exclusively meant for Harvard, then other reputable universities, and now the world. It threw into the loop groundbreaking features like creating pages and groups that catered to your interests, business, workplace, university, advocacy, posting of real-time updates, and many others.
Today, there are countless social networks on the rise, some of them becoming more preferred by certain audiences as opposed to Facebook, like Twitter and Instagram which you probably already are using.
Social networks have not only made the world smaller by bringing people from opposite parts of the globe together, but it has also become a very important tool for business – for small-scale and large-scale businesses alike. This is why there is now a new industry of social networking agency. A social networking agency is one that bridges the gap between companies and consumers through the use of marketing on social media. Through a specified plan towards a niche of audience, a social networking agency can bring to your company new customers by generating engagements with your brand.
What makes their ways successful is being in tune with what the audience has to say, maintaining relevance and relatability. A good social networking agency will not aim to bring you superficial fame through striving for making viral content, but rather crafting content that matters and is meaningful at the same time useful for potential new customers.
As you may have now realized, the impact of social networks is deeper than it appears, influencing opinions, and shaping decision. Social networks have become like limbs that we cannot live without. And whether it is to our pleasure or to our distaste, social networks aren’t going to vanish real soon. What we can do is see if its future growth and innovations will help us and help the world.